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BEGIN:VEVENT
DTSTART:20210224T121500Z
DTEND:20210224T140000Z
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SUMMARY:Business Before Hours: Destination Leadership – Tourism Recovery Strategies
DESCRIPTION:Join the Palm Beach North Chamber of Commerce for our Business Before Hours with keynote speaker Jorge Pesquera\, on Wednesday\, February 24\, 2021. Jorge will review the impact of the pandemic on PB County's tourism sector\, key actions taken during 2020 deliver trustworthy information to residents and visitors while maintaining a presence in the market\, and new initiatives to accelerate recovery in 2021. He will also touch on Discover The Palm Beaches Equity\, Diversity and Inclusion initiative and the role of Destination Marketing in the community.\n\n\n\n\n\n\n\nJorge Pesquera\, President & CEO\, Discover the Palm Beaches.\n A 45-year travel and tourism industry veteran Jorge Pesquera joined Discover The Palm Beaches (formerly the Palm Beach County CVB) in November 2007 to lead the region's destination marketing organization with a staff of 52 and a budget of $18 million.\n\n\n\nPrior to accepting this position\, Pesquera was president and CEO of the Aruba Hotel and Tourism Association and was recognized as the Hotel Association Executive of the Year at the annual Caribbean Hotel Industry Conference (CHIC).  He spent ten years as president of the Puerto Rico Convention Bureau\, spearheading the construction of the $450 million Puerto Rico Convention Center and surrounding district and repositioning the destination in the meetings marketplace. \n\n\n\nPesquera was a founding member of the Accreditation Board of Destinations International (DI)\, and currently serves on the Destination & Travel Foundation board. \n\n\n\nPesquera earned the distinction as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" in 2011 awarded by the Hospitality Sales and Marketing Association International (HSMAI). This recognition was based on his leadership and innovative marketing strategies which helped steer the CVB through a reorganization and allowed Palm Beach County tourism to thrive in a weakened economy. Discover The Palm Beaches became one of the first 100 DMO's to be accredited by the Destination Marketing Association International and was recognized by the Board of County Commissioners through a proclamation in July 2009. \n\n\n\nIn 2016 he attained the Certified Destination Marketing Executive (CDME) designation after completing rigorous educational requirements by DI. He holds a degree in hotel administration from Cornell University and has held senior executive positions with Hilton International and Conrad Hotels in New York\, London and Beverly Hills.\n\n \nPalm Beach North Chamber of Commerce Covid Event Protocols. \n\n\n\nMasks are required to be worn at all time. Masks will not be provided. \n\nIn person attendance at events carries with it the inherent risk of contracting the Covid-19 virus. The Chamber encourages the implementation of CDC guidelines but cannot ensure that infections will not occur. By attending the event you agree to assume all risks with regard the potential for contracting the Covid-19 virus\, whether CDC guidelines are in effect at the event or not.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="font-family:arial\;">Join the Palm Beach North Chamber of Commerce for our Business Before Hours with keynote <span style="color:#000000\;">speaker Jorge Pesquera\, on&nbsp\;<span style="line-height: 20.8px\;">Wednesday</span><span style="line-height: 20.8px\;">\, February 24\, 2021</span>.&nbsp\;</span></span><span style="color:#000000\;">Jorge will review the impact of the pandemic on PB County&rsquo\;s tourism sector\, key actions taken during 2020 deliver trustworthy information to residents and visitors while maintaining a presence in the market\, and new initiatives to accelerate recovery in 2021. He will also touch on Discover The Palm Beaches Equity\, Diversity and Inclusion initiative and the role of Destination Marketing in the community.</span></span><br />\n<br />\n<br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color:#000000\;"><u><strong>Jorge Pesquera</strong>\, President &amp\; CEO\, Discover the Palm Beaches.</u></span></span></span>\n<p><span style="color:#000000\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><img alt="" height="300" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/727/Image/Jorgefullres-1.jpg" style="width: 200px\; height: 300px\; float: left\;" width="200" /></span></span><span style="font-family: arial\; font-size: 14px\;">&nbsp\;</span>A 45-year travel and tourism industry veteran Jorge Pesquera joined Discover The Palm Beaches (formerly the Palm Beach County CVB) in November 2007 to lead the region&rsquo\;s destination marketing organization with a staff of 52 and a budget of $18 million.<br />\n<br />\nPrior to accepting this position\, Pesquera was president and CEO of the Aruba Hotel and Tourism Association and was recognized as the Hotel Association Executive of the Year at the annual Caribbean Hotel Industry Conference (CHIC).&nbsp\; He spent ten years as president of the Puerto Rico Convention Bureau\, spearheading the construction of the $450 million Puerto Rico Convention Center and surrounding district and repositioning the destination in the meetings marketplace.&nbsp\;<br />\n<br />\nPesquera was a founding member of the Accreditation Board of Destinations International (DI)\, and currently serves on the Destination &amp\; Travel Foundation board.&nbsp\;<br />\n<br />\nPesquera earned the distinction as one of the &ldquo\;Top 25 Most Extraordinary Minds in Sales and Marketing&rdquo\; in 2011 awarded by the Hospitality Sales and Marketing Association International (HSMAI). This recognition was based on his leadership and innovative marketing strategies which helped steer the CVB through a reorganization and allowed Palm Beach County tourism to thrive in a weakened economy. Discover The Palm Beaches became one of the first 100 DMO&rsquo\;s to be accredited by the Destination Marketing Association International and was recognized by the Board of County Commissioners through a proclamation in July 2009.&nbsp\;<br />\n<br />\nIn 2016 he attained the Certified Destination Marketing Executive (CDME) designation after completing rigorous educational requirements by DI. He holds a degree in hotel administration from Cornell University and has held senior executive positions with Hilton International and Conrad Hotels in New York\, London and Beverly Hills.</span></p>\n\n<p><span style="font-family: arial\; font-size: 14px\; color: rgb(0\, 0\, 0)\; background-color: transparent\; text-align: justify\;">&nbsp\;</span></p>\n<em style=""><a href="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/727/File/PBNCCEventSafetyRegulations-Jan21Update.pdf"><span style="color:#0000CD\;"><font style="font-family: Roboto\, sans-serif\; font-size: 14px\;"><b>Palm Beach North Chamber of Commerce Covid Event </b></font><font face="Roboto\, sans-serif"><span style="font-size: 14px\;"><b>Protocols</b></span></font><font style="font-family: Roboto\, sans-serif\; font-size: 14px\;"><b>.&nbsp\;</b></font></span></a><br />\n<br />\n<font color="#ff0000" style="font-family: Roboto\, sans-serif\; font-size: 14px\;"><b>Masks are required to be worn at all time. Masks will not be provided.&nbsp\;</b></font><br />\n<span style="font-family: Roboto\, sans-serif\; font-size: 14px\; font-weight: bold\; color: rgb(0\, 0\, 0)\;">In person attendance at events carries with it the inherent risk of contracting the Covid-19 virus. The Chamber encourages the implementation of CDC guidelines but cannot ensure that infections will not occur. By attending the event you agree to assume all risks with regard the potential for contracting the Covid-19 virus\, whether CDC guidelines are in effect at the event or not.</span></em><br />\n&nbsp\;
LOCATION:Palm Beach Gardens Marriott 4000 RCA Blvd Palm Beach Gardens\, FL 33410
UID:e.727.28658
SEQUENCE:3
DTSTAMP:20260516T081758Z
URL:https://members.pbnchamber.com/events/details/business-before-hours-destination-leadership-tourism-recovery-strategies-28658
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