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\nThe Art of Rebranding: Refresh\, Reposition\, or Reorganization
\nThis workshop guides you through updating your identity\, shifting perception\, or realigning your brand to better reflect your business today. You'\;ll explore how to craft a compelling brand narrative\, clearly define your '\;why\,'\; and evaluate your competitive landscape to ensure your rebrand resonates with both your audience and your market position.
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\nPresenter: \;Jeremy Pelley\, \;Creative Director\, PATHOS
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\nJeremy Pelley is an award-winning Brand Designer\, Brand Strategist\, Creative Director\, Creative Consultant\, and most recently\, Creative Lead at PATHOS. \;
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\nFrom 2005 to 2010\, he was a Lead Art Director of the now-global Ace Hotel brand\, and in 2009 he co-founded the industry-agnostic Pacific Northwest branding studio\, OMFGCO\, which he was at the helm for 11 years. Their client list included Ace Hotel\, Nike\, Gap\, Lands&rsquo\; End\, Google\, NBC Universal\, adidas\, Marriott Autograph Collection\, Stumptown Coffee\, Slack\, Suntory\, MUJI\, and many other globally recognized brands. \;
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\nFrom 2020 to 2026\, he ventured out onto his own\, operating as a human Swiss-army knife of creative capabilities\, offering creative services and solutions to brands big and small.
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\nIn 2026\, he joined the PATHOS team as the Head of Brand and Creative\, and can&rsquo\;t wait to see what&rsquo\;s next.
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\nSome fun facts about Jeremy: in 2001\, he won first place in the street competition of the Dallas Vans Warped Tour\, he&rsquo\;s adroit with chopsticks\, and his former Creative Director once called him &ldquo\;the most intense laid-back dude he'\;d ever met.&rdquo\; \;
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\nPhoto Release Policy:
\nBy attending this event\, you hereby give the Palm Beach North Chamber of Commerce\, their assigns\, licenses\, and legal representatives the irrevocable right to use\, at no cost\, your name (or any fictional name)\, picture\, portrait\, photograph\, visual\, and/or voice recording and likeness\, in all forms and media and in all manners\, including photo\, film\, audio\, video\, and all social media representations\, for nonprofit\, public or educational purposes\, and waive any right to inspect or approve the finished product\, including written copy that may be created in connection therewith\, and any claim or right to compensation for such use.