(GROW) Marketing Momentum: From Story to Strategy: How to Build a Personal Brand That Drives Real Business Growth

Marketing Momentum is a dynamic series designed to help business professionals, entrepreneurs, and marketing teams stay ahead in an ever-evolving marketplace. Each session features practical insights, proven strategies, and real-world expertise on topics ranging from branding and digital marketing to customer engagement, content creation, and business growth. Whether you're looking to strengthen your marketing efforts, discover new trends, or gain actionable ideas you can implement immediately, Marketing Momentum provides the knowledge, connections, and inspiration to keep your business moving forward.

From Story to Strategy: How to Build a Personal Brand That Drives Real Business Growth

Your personal brand is more than a logo, headshot, or social media profile—it's how people perceive your expertise, credibility, and value. In today's relationship-driven marketplace, a strong personal brand can be one of the most effective marketing tools for attracting clients, building trust, and creating new business opportunities.

Join us as we explore how to strategically develop and promote your personal brand to support your business goals. Learn how to define your unique story, increase your visibility, create meaningful connections, and position yourself as a trusted authority in your industry. From networking and community engagement to LinkedIn and content creation, attendees will gain practical strategies to enhance their reputation, expand their reach, and turn personal influence into measurable business growth.

Whether you're a business owner, entrepreneur, salesperson, or emerging leader, you'll leave with actionable insights to strengthen your presence and market yourself with purpose and authenticity.

Presenter: Lisa Collum, Owner, Coastal Middle and High School Sara Borlaug
Lisa Collum is a speaker, author, entrepreneur, educator, and mother of four who believes that everyone has a story worth sharing. As the founder and CEO of Top Score Writing, a seven-figure educational publishing company serving schools nationwide, and the owner of Coastal Middle and High School, a nonprofit private school, Lisa has built two successful organizations from the ground up while raising a family.
Known for her authentic and relatable speaking style, Lisa shares how she transformed her personal story into a powerful brand, grew a national business through thought leadership, and used social media and storytelling to create impact far beyond the classroom. Her message inspires entrepreneurs, business owners, educators, and women to embrace their unique experiences, build credibility through service and expertise, and position themselves as leaders in their industry.
Through her presentations, Lisa empowers audiences to stop hiding their story, start sharing their message, and build a personal brand that creates opportunities, influence, and lasting impact.

Photo Release Policy:
By attending this event, you hereby give the Palm Beach North Chamber of Commerce, their assigns, licenses, and legal representatives the irrevocable right to use, at no cost, your name (or any fictional name), picture, portrait, photograph, visual, and/or voice recording and likeness, in all forms and media and in all manners, including photo, film, audio, video, and all social media representations, for nonprofit, public or educational purposes, and waive any right to inspect or approve the finished product, including written copy that may be created in connection therewith, and any claim or right to compensation for such use.

Event Cancellation Policy:
A notice of cancellation must be received by e-mail within 48 hours (2 business days) prior to the event. NO verbal cancellations will be accepted. Cancellations under 48 hours prior to the event, will NOT receive event credit in order to solidify attendance numbers with the event venue. All cancellation notices received BEFORE 48 hours (2 business days) prior to the event will be given an event credit of equal value. Event credits will be applied upon request and are good for up to 1 year from the purchase date. There are NO REFUNDS.

NOTE:
Premier Events (ArtiGras Tickets / Loggerhead Triathlon Registrations) and Special Events (The Leadership Awards Dinner / Holiday Mixer / Business 2 Baseball / Golf Classic) do not qualify for an event credit upon cancellation. Contributions or gifts to the Palm Beach North Chamber of Commerce are not deductible as charitable contributions for federal income tax purposes.