Welcome to the NEW (GROW) Midday Masterclass Event Series!

Masterclass Topic: Why Profitable Businesses Run Out of Cash
Description: Profit and cash are not the same thing, and most business owners find that out at the worst possible moment. This session demystifies cash flow for non-finance audiences and gives business owners a working understanding of why their P&L can look healthy while their bank account tells a different story. Attendees will leave with a practical framework for monitoring cash position, spotting warning signs early, and making decisions that protect liquidity without sacrificing growth.

Key Takeaways:

- Why profit on paper doesn't equal cash in the bank
- The most common cash flow killers in service businesses (and how to spot them)
- How to build a simple cash runway view without a finance team
- What to watch monthly so you're never caught off guard


Speaker: Laresa McIntyre, Rockbridge CFO



Bio: Laresa McIntyre is a Certified Management Accountant with 15+ years of CFO experience in multi-geography service businesses. She is the Founder of Rockbridge CFO, a fractional CFO firm based in Palm Beach Gardens serving B2B service businesses. She is a member of the Palm Beach North Chamber of Commerce and recently presented at the AICPA CFO Conference.


Photo Release Policy:
By attending this event, you hereby give the Palm Beach North Chamber of Commerce, their assigns, licenses, and legal representatives the irrevocable right to use, at no cost, your name (or any fictional name), picture, portrait, photograph, visual, and/or voice recording and likeness, in all forms and media and in all manners, including photo, film, audio, video, and all social media representations, for nonprofit, public or educational purposes, and waive any right to inspect or approve the finished product, including written copy that may be created in connection therewith, and any claim or right to compensation for such use.