Marketing Coordinator
Location: Jupiter Inlet Lighthouse & Museum, Jupiter, FL
Reports To: Marketing & Communications Manager
Job Type: Full-Time
Job Overview:
The Jupiter Inlet Lighthouse & Museum is seeking a highly motivated Marketing Coordinator to support and execute digital and content marketing initiatives. This role is responsible for managing social media, website updates, content creation, and email/text marketing campaigns. The Marketing Coordinator will support the Marketing & Communications Manager by handling the administrative side of marketing while also contributing creatively to social media and digital content. The ideal candidate has a strong background in digital marketing, videography, graphic design, and content strategy to enhance the museum’s online presence and engagement.
Key Responsibilities:

1. Social Media & Content Creation

• Develop, execute, and manage social media strategies aligned with the museum’s marketing goals in conjunction with the Marketing & Communications Manager.
• Create, schedule, and publish engaging content across social media platforms (Facebook, Instagram, X, TikTok, YouTube), maintaining brand consistency.
• Update and manage Facebook events.
• Plan, shoot, edit, and produce high-quality video content to promote signature events, programs, and the museum’s historical significance.
• Design visually appealing graphics for social media and newsletters.
• Design flyers, digital assets, and signage for the museum’s signature events.
• Maintain a library of digital assets (photos, videos, logos, and templates).
• Engage with followers by responding to comments, messages, and tagged posts in a timely and professional manner.
   

1. Website Management and SEO

• Oversee website updates, ensuring content is accurate, fresh, and aligned with brand objectives. This includes the museum’s monthly calendar of events.
• Optimize website navigation and user experience to improve engagement and conversions.
• Implement SEO strategies, including keyword research and content optimization, to enhance search rankings.
• Collaborate with external partners for technical maintenance and security updates as needed.
   

1. Email & Text Marketing

• Develop and execute monthly email marketing campaigns, including the museum’s general Monthly Newsletter and event promotional content.
• Assist the Development Manager with the design and deployment of the monthly Member Newsletter.
• Assist the Historian & Collections Manager with the design and deployment of the Quarterly Newsletter.
• Create compelling email copy and graphics to enhance audience engagement and retention.
• Track and analyze email performance, making data-driven recommendations for improvement.
• Build and deploy text campaigns targeting the membership base and expanding into e-commerce.
• Establish automated messaging journeys to retarget event attendees and program participants.
• Manage email lists and audience segmentation in Mailchimp in conjunction with the Development Assistant.
   

1. Analytics & Reporting

• Monitor key performance metrics for digital channels, including social media, website traffic, and email marketing.
• Generate monthly reports with insights and recommendations to improve engagement and content effectiveness.
• Work closely with the Marketing & Communications Manager to align digital strategies with overall marketing goals.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 2-5 years of experience in social media management, content creation, or digital marketing preferred.
• Proficiency in graphic design tools such as Adobe Creative Suite and Canva.
• Experience in video production, including filming, editing, and using video software (Adobe Premiere Pro, Final Cut Pro, etc.).
• Knowledge of SEO strategies and website management (WordPress preferred).
• Familiarity with email marketing platforms (Mailchimp preferred) and text marketing automation.
• Strong understanding of social media analytics and reporting tools (Sprout Social and Meta preferred).
• Knowledge in Blackbaud/Altru a plus.
• Excellent writing, editing, and communication skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Passion for history, culture, and education is a plus.
• Must have reliable transportation.
• Professionalism in manner and appearance.

• Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with special events and evenings as needed.
• Office-based role with time spent outdoors for video shoots and events.
• Some weekend work required for events or urgent needs.

• Salary: $55,000 - $60,000, based on experience
• Health insurance stipend
• Paid time off and holiday pay
• Retirement savings plan options with company match
• Opportunities for professional development and career growth