Palm Beach Gardens, FL – Laresa McIntyre, CMA, founder of Rockbridge CFO, will speak and exhibit at The Business Show Miami, one of the largest business events in the region, on April 29–30 at the Miami Beach Convention Center in Miami Beach.

McIntyre will present "Pricing for Profit. Stop Leaving Money on the Table." on April 29 at 1:15 p.m. in Theatre 3. The session addresses how pricing decisions in service-based businesses often lag growth, quietly eroding profitability over time.

"Service businesses frequently underprice their work without realizing it," said McIntyre. "This session is designed to give leaders a practical framework for evaluating their pricing against their actual cost structure and growth goals, and to understand what it's really costing them to leave that money on the table."

Rockbridge CFO will exhibit at Booth #602. Chamber members planning to attend The Business Show Miami are welcome to connect at the booth. Additional information is available at www.rockbridgecfo.com/tbs-miami26.

About Rockbridge CFO Rockbridge CFO is a fractional CFO firm providing senior-level financial leadership to growing B2B service-based businesses. Founded by veteran CFO Laresa McIntyre, the firm helps leadership teams shift finance from a reporting function to a decision-support function, delivering cash flow planning, forecasting, profitability analysis, and pricing strategy tailored to people-powered business models. For more information, visit www.rockbridgecfo.com.